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Start your own Direct to Garment Business
Starting any business from scratch can be very challenging. But, it can also be very rewarding. If you are thinking about starting a direct to garment based apparel decoration business – it is important that you consider a number of factors before taking the plunge. Below is an overview of some of the most important factors to consider:
Who will I be marketing my products to/who will my customers be?
What kind of graphics will I need for my customers and how will I generate or work with them?
- Graphics software – CorelDRAW, Adobe Photoshop & Illustrator
- Online Designer
How will I market my products to my chosen market segment?
- Word of mouth
- Knocking on doors
- Events – especially effective for sports & affinity groups
- Link exchanges with complimentary sites
- Pay per click campaigns
- Phone book advertising
Web based, storefront, wholesale?
Realistic budget – if the costs to start the business up – equipment, software, supplies, website, etc. are more than you can afford at the moment – choose to either wait until you can afford to do it right or re-evaluate your business model and design it to more realistically fit your budget. You are better to do a little less and do it right than to try to do too much with too little resources.
How much time are you willing to invest into learning how to operate the equipment & software needed? Include in this taking the time to take advantage of any and all dtg training provided by your equipment and software providers.